The EU’s New Packaging Regulation
The EU’s Packaging and Packaging Waste Regulation (PPWR) introduces harmonised rules for packaging across all member states.
The aim is to reduce packaging waste and increase recyclability through more consistent requirements for design, materials and documentation.
For businesses, this means packaging must increasingly be evaluated in terms of functionality, material selection and future regulatory requirements.
What does PPWR involve?
PPWR introduces requirements such as:
- increased recyclability
- reduction of unnecessary packaging
- documentation of materials
- more efficient use of resources
This means packaging must increasingly be designed with a full lifecycle perspective.
Reviewing packaging solutions
For many companies, PPWR is a trigger to review existing packaging.
A structured analysis can help identify:
- opportunities for material reduction
- improved transport utilisation
- optimisation of packaging design
- increased reuse and recyclability
By working proactively with packaging design, companies can both improve efficiency and prepare for future requirements.
Fibre-based packaging in a PPWR perspective
Fibre-based packaging is part of some of Europe’s most efficient recycling systems.
The material:
- can be recycled multiple times
- has a well-documented recycling rate
- is part of established recycling streams
Material selection will therefore play a key role in the development of future packaging solutions.
FARUSA as an advisory partner
At FARUSA, we specialise in analysing, designing and optimising packaging solutions in close collaboration with our customers.
We combine:
- transport safety
- efficient handling
- optimised material usage
- solutions that support future requirements
This means packaging becomes more than a necessity – it becomes part of the company’s overall value creation.